Good steal or good invention??
Adidas is building near field communications (NFC) into its footwear, apparel and sporting equipment in the hope of triggering over a billion consumer touchpoints it can use to keep talking to people long after they’ve made a purchase.
The sportswear maker doesn’t know who is buying its products. It is a complication it is trying to unravel by creating “products with benefits”, football boots, jerseys and balls that are wearable technology……..
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